Choosing Between SEO and Social Media to Market Your Coworking Space

Originally published by Daily Musings. Reposted with permission.

Choosing Between SEO and Social Media to Market Your Coworking Space

Both SEO and social media marketing play important roles in your coworking space digital marketing strategy. Before understanding how each of the benefits your company, it’s good to understand what each is and how to optimize your strategy effectively.

SEO helps you achieve high rankings on the search engine results. On the other hand, social media marketing involves using social media platforms to achieve your selling goals. Then what makes the difference in choosing between SEO and social media to market your coworking space.

Underlying purpose

What’s the purpose of your advertising? SEO marketing aims to achieve higher ranking content on the engine results page. This method considers the words and phrases that provide the most value.

Social media marketing is more about building relationships and engaging with the target clients. You can even show the performance of the tools in your coworking space to create brand awareness. Here, you can demonstrate the working of the visitor sign in software through video clips. Greetly is one of the leading companies that offer modern, touchless visitor sign software to help your workplace thrive.

Measuring results

How would you like to measure the results of the advertising? For successful SEO measurements, you need to be patient with the process. Most search engines require time to index content. That’s why you need to establish yourself and gain enough credibility to reach higher rankings on the result pages. So, you should be ready to invest a lot of effort in measuring your results.

On the other hand, social media is a fast-changing environment. You can easily tell what is working and what’s not. That’s what’s getting buried and the new content popping up. You can easily use special software to track KPIs like likes, comments, and shares. Still, you can get instant feedback about the services that you are offering.

Identification of the target audience

Now that you have your coworking space ready, how do you identify the target audience? Knowing how to identify your target customers can influence the choice of the marketing strategy between SEO and social media marketing. The two differ a lot when identifying the target clients for your business.

Suppose you settle on SEO. Here, you will be searching for the customers who are more interested in what you offer based on data. Then, you can tailor your content to them specifically with search engine questions. On the other hand, the focus on social media should be on what the target wants to see and hear. So, you should ensure that your posts are of great quality.

Type of content

When it comes to marketing, you have to consider the type of content you are trying to pass and the best way to do that. In the case of SEO, you have to focus on providing information based on research that answers the questions that the target customers have. That’s based on the research that you have carried out of late.

For the sake of social media, quality content serves a different role. Its function is to elicit emotions and entice the target audience to purchase your services. That’s why you should focus more on the visual content in most cases.

Number of sites/platforms you use

The number of sites or platforms that you use to promote your content can determine what to choose between SEO and social media marketing. With SEO, you have a few sites to focus on, so you can efficiently use your time and resources. Here, you can be assured that whatever you are doing is your best.

With social media, you need to split your time among several different platforms where you are running your campaigns. This is often time-consuming and costly. Sometimes you can even hire a social media influencer to run your business advertising as you engage in other important things.